Valet uses cookies and similar technologies on its Website. You can find out how we use cookies and how to control them in this Cookie Notice.

Capitalized terms used in this Cookie Notice (but not defined here) will have the meanings given to them in our Privacy Policy.

What Are Cookies, Pixels and Local Storage?

Cookies are small files that websites place on your computer as you browse the web. Like many websites, Valet uses cookies to discover how people are using our Website and to make them work better. Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies and other technologies may also be used to measure visitors to the Website and overall performance, as well as assist us with marketing on other platforms.

A cookie can be classified by its lifespan and the domain to which it belongs. By lifespan, a cookie is either a session cookie, which is erased when the user closes the browser, or persistent cookie, which remains on the user’s computer/device for a pre-defined period of time. We use both session and persistent cookies, and enable first and third-party cookies. Session cookies are destroyed when you terminate your browsing session by shutting down your browser. Stored cookies often have a predetermined expiration date after which they disappear from your hard drive. As for the domain to which it belongs, there are either: first-party cookies, which are set by us, or third-party cookies stored by a different domain to the visited page’s domain.

Other similar technologies also measure activity on the Website. A pixel is a small amount of code on a webpage or in an email notification. Like most online companies, we may use pixels to learn whether you’ve interacted with certain web or email content. This may help us measure and improve our Website and personalize your experience. Local storage is an industry-standard technology that allows a website or application to store information locally on your device. We may use local storage to customize what we show you based on your past interactions with our Website.

How and Why Do We Use Cookies?

Strictly Necessary Cookies

These cookies are necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you, which amount to a request for access to our Website, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but if you do, some parts of the Website will not work.

Cookie Key Domain Cookie Type Expiration Description
__cf_bm

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.hubspot.com Third-party 30 minutes This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.
_hjFirstSeen

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.valetcustom.com First-party 30 minutes The cookie is set so Hotjar can track the beginning of the user's journey for a total session count. It does not contain any identifiable information.
_hjIncludedInSessionSample

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www.valetcustom.com First-party 2 minutes This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit
_hjIncludedInPageviewSample

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www.valetcustom.com First-party 2 minutes This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's pageview limit.
__cf_bm

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.fonts.com Third-party 30 minutes This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.
__cfruid

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.www.valetcustom.com First-party Session Cookie associated with sites using CloudFlare, used to identify trusted web traffic.
__cf_bm

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.www.valetcustom.com First-party 30 minutes This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.
_hjAbsoluteSessionInProgress

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.valetcustom.com First-party 30 minutes The cookie is set so Hotjar can track the beginning of the user's journey for a total session count. It does not contain any identifiable information.

Functional Cookies

These cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers. If you do not allow these cookies, then some or all of these services may not function properly.

Cookie Key Domain Cookie Type Expiration Description
hubspotutk

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.valetcustom.com First-party 6 months This cookie name is associated with websites built on the HubSpot platform. HubSpot report that its purpose is user authentication. As a persistent rather than a session cookie it cannot be classified as Strictly Necessary.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and see how visitors navigate the Website. Performance cookies are used to help us with our analytics, including to compile statistics and analytics about your use of and interaction with the Website.

We use third-party tools and technologies to help us gather this information.

Cookie Key Domain Cookie Type Expiration Description
_ga

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.valetcustom.com First-party 2 years This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.
_gat

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.valetcustom.com First-party 1 minute This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites.
__hssc

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.valetcustom.com First-party 30 minutes This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.
__hssrc

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.valetcustom.com First-party Session This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.
__hstc

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.valetcustom.com First-party 6 months This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.
_gid

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.valetcustom.com First-party 1 day This cookie is set by Google Analytics. It stores and update a unique value for each page visited and is used to count and track pageviews.

Targeting Cookies

Valet partners with third parties, as explained here[1] , to promote our Services and market to you on third-party websites, such as social media platforms, after you visit our Website. By setting targeting cookies on our Website, our marketing partners can build a profile of your interests and show you relevant advertisements on other websites. These third-party websites may use Your Information that they receive from us to enhance their profiles of you, so please visit their respective websites, privacy notices and settings.

Note that if you do not allow these cookies, you will experience less targeted advertising, but this will not eliminate all advertising, such as contextual advertising.

For more information about online advertising and your choices, please visit https://youradchoices.com/. You can also opt-out of the use of Your Information for interest-based ads served by other advertising networks on your mobile device or computer by clicking on the AdChoices icon  on any interest-based ad, or by visiting https://youradchoices.com/control.

Cookie Key Domain Cookie Type Expiration Description
_fbp

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.valetcustom.com First-party 3 months Used by Meta to deliver a series of advertisement products such as real time bidding from third party advertisers

Unclassified Cookies

Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

Cookie Key Domain Cookie Type Expiration Description
_hjSessionUser_56904

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.valetcustom.com First-party 1 year  
_hjSession_56904

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.valetcustom.com First-party 30 minutes  

Your Choices

Some browser manufacturers provide comprehensive help relating to cookie management in their products. Please visit your browser settings for more information. You can also learn more about cookies by visiting https://www.allaboutcookies.org/.

Please note, however, that by blocking or deleting all cookies used on the Website, you may not be able to take full advantage of the Website and you may not be able to properly log on to the Website.


[1]Please provide a hyperlink to the “Who We Share Your Information” section of the Privacy Policy.